Building community | Growing product skills | Boosting innovation | Connecting globally

2024 Spring Onsite Unconference

Friday, May 17, 2024 from 1pm to 5:30pm

Session Details

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Session #

14-8

Product Marketing

Using thought leadership to drive market penetration for innovative products

You've got an innovative new product but a small marketing budget. How can you get your message out? One way is to leverage thought leadership to engage your target audience. Vehicles such as webinars, podcasts, and articles don't cost much but can help build the top of the sales funnel. But you need to know where your customers are, what they care about, and commit to reaching them. Join this session to learn about customer-centric messaging, sustained presence, building an audience, rinse-and-repeat use of material, and maximizing your precious advertising dollars.

Prayson Pate

Marketing Consultant

Ensemble Ventures

Engaging and compelling technology executive and thought leader with a strong background in innovation, technical sales and marketing, leading teams, and building products. Proven track record in pitching and marketing leading-edge products to communication service providers worldwide. Entrepreneurial spirit demonstrated by founding and growing a successful company in difficult economic conditions. I speak and write regularly in a variety of corporate and industry venues and sites.

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