©2019 ProductCampRTP™

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Meet the Team


Ceferino (Cef) Gonzalez

Cef Gonzalez, unlike many headhunters, first worked in corporate America in various leadership roles and industries for 25+ years at DuPont Co. At Westport International, Cef is the Managing Director of Materials Science & Engineered Manufacturing™ and Technology. He has a BS in Chemical Engineering from New York University Tandon School of Engineering and a MBA from Drexel University Lebow College of Business. Cef is a certified Lean Six Sigma Black Belt (DMAIC, DFSS) and Innovation Games facilitator. Cef volunteers in several Research Triangle Park, NC-based non-profit organizations. He’s a Co-Founder and a Board of Director of North Carolina Executive Roundtable (NCER). Cef is a mentor at EntreDot and President and Sponsorship Chair of ProductCampRTP™. For fun, Cef and his family enjoy traveling, sampling international foods and supporting various charitable causes.

President & Sponsorship Chair

Shelly Ryder

Shelly is a seasoned B2B marketing professional with over 20 years' experience in marketing communications and product marketing. Shelly holds a Bachelor's degree in Graphic Design from Rochester Institute of Technology. She earned Pragmatic Marketing certification in October, 2018 and stays current on all things marketing. Shelly brings her skills in trade show and event management to ProductCampRTP, as well as web design, social media and overall marketing communications.

Marketing Chair

Claire-Juliette Beale

Recognized as a catalyst for topline growth, Claire-Juliette Beale has extensive leadership, marketing, innovation, NPD, business development and consulting experience with organizations ranging from start-ups to Fortune 50 including SAS, Cisco, Bank of America, GMI (acquired by WPP and merged with Kantar/Lightspeed Research), McKinsey and KPMG.

Claire-Juliette has worked in B2B and B2C arenas across industries including technology, software and service companies but also retail/CPG, banking, life sciences, defense, security, aerospace, dual use technologies, and telecommunications.  She is passionate about rallying cross-functional teams around a cohesive vision and following on with results-driven execution to differentiate and compete on the global playground.


Claire-Juliette holds a M.S. in the Management of Information and Communication Technologies from University of Cergy-Pontoise, France, a B.A. in English from Catholic University, Angers, France, and a Certificate in International Business Management from Georgetown University McDonough School of Business. She enjoys speaking and mentoring in various forums and workshops in the US, Europe, and Asia. She is bilingual in English and in French and speaks fluent Spanish.  

Member at Large

Sidd Chopra

Sidd Chopra is a software developer, entrepreneur, certified project management professional, author, and award-winning speaker. He has developed critical systems for SAS Institute, the Neurotoxicology Department of the U.S. Environmental Protection Agency, the U.S. Army, and several fortune 100 companies. He is the founder of LookWiser.com, and leads a consortium of world class experts in various fields to create cutting-edge presentation tools and training programs designed with the help of leading neuroscientists, cognitive psychologists, and professional speakers. Sidd was a Subject Matter Expert for the Project Management Institute (PMI) Global, presented at the 2012 International Toastmasters Convention, and was a finalist in a national public speaking contest. In 1999, Toastmasters International awarded him the Distinguished Toastmaster Award, its highest award.  Sidd served six years on the Strategic Advisory Board for NCSU’s Computer Science Department and currently serves on an advisory board for Wake Technical Community College and the TiE Global speakers bureau.

Sessions Chair

Sunny Lin

Sunny stumbled into product management after an unconventional career path starting out as an engineer. After Graduating from NC State University with a Biomedical Engineering degree in 2012, she thought she’d dip her toes in entrepreneurship by starting a food truck that served dumplings and pho with her high school friend Sophia Woo. The Pho Nomenal Dumpling truck officially launched in 2014. A year later, the food truck competed on Food Network’s Great Food Truck Race. The Pho Nomenal Dumpling Truck became the first all female team to win the competition. With the success of the show, Sunny and Sophia opened Mofu Shoppe in downtown Raleigh in 2017. As her career grew, her family did as well. To transition to a career more friendly to a work-life balance, Sunny is now a Jr. Product Manager at a tech start up in Durham called InHerSight, merging her experience in engineering and management.

Community Manager

Aaron Sabino

Aaron Sabino is a certified product manager, mechanical engineer, and marketing professional with over 10 years' experience building smart solutions for manufacturers of advanced technology. He has been an impassioned advocate for product management since first discovering ProductCamp through its Washington, DC chapter in 2010.

Aaron’s career includes extensive experience with advanced manufacturing systems across many disciplines such as aerospace, shipbuilding, automotive, military vehicles, commercial construction, agriculture and automated machining. In addition, he has spent time marketing specialty environmental control systems for data centers and other mission critical applications. Most notably, for 10 years, Aaron worked in the Metrology industry helping to develop laser interferometer products for machine tool calibration, robot control, critical alignment and final inspection.

Currently, Aaron is leading the Off-Highway Mobile Sensors product team at MTS Systems in Cary, NC, which provides advanced linear position sensors which are typically embedded in hydraulic cylinders. Aaron has been attending and volunteering at ProductCampRTP events since 2016. His interests include product marketing, product strategy, music, photography and classic cinema.

Logistics and Program

Carolina Curby-Lucier

Carolina Curby-Lucier is a certified product marketer in B2B technology with expertise in enterprise blockchain, information security and software-as-a-service (SaaS). Although she’s led marketing efforts for organizations of all sizes, from international brands to startups in Austin and Raleigh, her skill set is best suited to help growth-stage companies scale and become more customer-centric. Carolina currently leads product marketing at Allstacks, a predictive forecasting and risk management platform for software development. She first became involved with the Austin ProductCamp in 2016 and is thrilled to contribute to the RTP community.

Program Chair - Spring 2020 Conference

Aaron Kesler

Aaron is an entrepreneur, certified product manager and overall product enthusiast. Currently a Senior Product Manager at Blue Cross NC, he is working on new product development and developing product best practices across the Data and Analytics division of Blue Cross. Aaron started his first company, STAK, in college that focused on development for small businesses. One of his clients was also a quickly growing startup called Carvertise. After working with Aaron on a few projects, Carvertise acquired STAK, making Aaron and his business partner the 3rd and 4th members of the Carvertise team. While at Carvertise, Aaron wore many hats from Product Management to Lead Developer to Sales. Under Aaron’s technical leadership, Carvertise won Tech Startup of the Year 2015 for the state of Delaware. After about three years, Aaron moved down to Raleigh and joined a slightly larger startup becoming the 30th member of TopQuadrant. In his free time, Aaron is creating a SaaS solution for breweries called Perky Pints which focuses on driving business to taprooms. 

Aaron holds a degree in Computer Science from the University of Delaware. He’s also a Certified Product Manager through Pragmatic Institute and is excited to be part of the ProductCampRTP™ planning team.

Marketing & Logistics

Greg Needham

Greg is a senior executive and entrepreneur with extensive and broad commercial experience leading and managing full-scale global marketing, business development, product management and business operations for Fortune 1000, SMB, startup and private-equity portfolio companies. He has had global accountability in multiple industries including industrial durable and non-durable goods, large ticket consumer products, technology, and business and financial services.

Greg's expertise is in identifying, creating and launching new ventures, products and services which has led to the introduction of several first-to-market industrial and commercial product platforms globally. He has also managed over 50 market leading brands during his career.


Greg is an Executive-in Residence at North Carolina State University, Poole School of Management’s Technology Entrepreneurship and Commercialization (TEC) graduate program.


Greg earned an M.S. in Technology Commercialization from the University of Texas at Austin, an M.B.A. from the University of Pittsburgh, and a B.S. in Business Administration from North Carolina Wesleyan College. Greg has also completed coursework in data analytics and machine learning.
Greg is an outdoor enthusiast and enjoys spending time on the coast and traveling with his family.

Finance Chair



Scott Burleson

Throughout his career, Scott has sought to distill innovation into a repeatable process. As a practitioner with John Deere, he created successful new products using Anthony Ulwick’s Outcome-Driven Innovation method. He subsequently joined Ulwick’s firm as Director of the Strategyn Institute where he learned from the world’s top ODI experts while working with companies such as Intel, McDonald’s, Johnson & Johnson among many others.

After Strategyn, Scott led the growth efforts for Actuant Corporation by training and consulting business units in the US, Europe and Asia. While at Actuant, he learned the unique facets of the B2B world but also discovered a new problem: “How do we distill innovation into a process that is not just repeatable but also teachable?” This challenge led him to Dan Adams, founder of The AIM Institute, where Scott currently serves as Senior Vice-President.

Scott has a BS in Electrical Engineering and a MS in Management from North Carolina State University. In addition to Outcome-Driven Innovation and New Product Blueprinting certifications, Scott is a certified New Product Professional from PDMA, a Professional Market Researcher (MRA), is Pragmatic Marketing Certified, is a Certified ScrumMaster and Certified Product Owner.

Scott, his wife Elizabeth and two daughters live near Chapel Hill, North Carolina. When not at work, he enjoys watching reruns of The Andy Griffith Show.


Sonia Hurley

Sonia is a highly-commended healthcare IT software product management leader. Her expertise is in articulating product vision and strategy. Over her career, Sonia has seen organizations implement product management right, and others that just didn’t get it. As a result, developing effective product management processes that benefit organizations and its individuals has been a growing passion and exciting challenge.


Sonia is currently serving as the Director of Product Management at Certara, leading the product strategy and guiding the product lifecycle of their suite of pharmacokinetic software solutions.

Sonia earned her B.S. in Economics and Health Administration from Rutgers University - New Brunswick NJ, and an M.B.A from St. Joseph’s University’s, Haub School of Business with  a concentration in Decision Support. She is also fully certified from Pragmatic Marketing. An avid traveler, Sonia is working on her goal of visiting all seven continents.  She also enjoys Krav Maga and other forms on working out.