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Session Abstract
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Session #
14-2
Career Development
The 3 Roles in Product Management
Product Management is one of the most exciting—and most misunderstood—functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Unfortunately many in product management are not actually doing product management.
In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others.
Steve Johnson
CEO
Product Growth Leaders
Steve Johnson is a product success coach focused on removing the chaos from product planning. He uses modern methods to guide product teams from idea to market in only a few weeks. His approach is based on the belief that minimal process and simple templates result in a nimble product team.
Steve is a former instructor and vice president at Pragmatic Institute and co-creator of the popular Quartz Open Framework.
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