2405
Building community | Growing product skills | Boosting innovation | Connecting globally
2024 Spring Onsite Unconference
Friday, May 17, 2024 from 1pm to 5:30pm
All presentation materials are posted. We hope to see you at our next event.
Session Details
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Session #
14-2
Career Development
The 3 Roles in Product Management
Product Management is one of the most exciting—and most misunderstood—functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Unfortunately many in product management are not actually doing product management.
In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others.
Steve Johnson
CEO
Product Growth Leaders
Steve Johnson is a product management author, coach, and advisor who helps product leaders build stronger teams and more effective product organizations. Over his career, he has trained more than 40,000 product professionals and worked with hundreds of companies to improve how they make product decisions and turn ideas into successful products.
Steve is a former vice president and instructor at Pragmatic Institute and creator of the Quartz Product Model. He is the author of Turn Ideas Into Products, Customer Conversations: A Product Manager’s Superpower, and The Strategic Role of Product Management.
This presentation may contain copyright information as determined by the presenter.