Empathy Mapping: Getting Started with the Next Tool You'll Love

We've all heard of personas. But what if there were a way to understand your users that is deeper than a persona, yet faster to create, and provided you with entirely more information on what your users need? In this hands-on session, we'll explore the key concepts of empathy mapping, including: 1. What empathy maps are, exactly, and how they work in your context. 2. How to get started with the process. 3. Examples of great empathy maps for different contexts, both product and service design. 4. Integrating empathy maps in an Agile environment. 5. Tips and tricks for better, faster, more accurate empathy maps. If you have always wanted to get started with empathy mapping, want to take your personas to a different level, or want to add another tool to your toolkit, this session will answer your questions. You will leave with an exclusive empathy mapping template, set of resources, and more.