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The World's Largest Online International Product Camp

2021 ProductCamp ON>LINE™

June 2021

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Session Abstract

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Empathy Mapping: Getting Started with the Next Tool You'll Love

We've all heard of personas. But what if there were a way to understand your users that is deeper than a persona, yet faster to create, and provided you with entirely more information on what your users need? In this hands-on session, we'll explore the key concepts of empathy mapping, including: 1. What empathy maps are, exactly, and how they work in your context. 2. How to get started with the process. 3. Examples of great empathy maps for different contexts, both product and service design. 4. Integrating empathy maps in an Agile environment. 5. Tips and tricks for better, faster, more accurate empathy maps. If you have always wanted to get started with empathy mapping, want to take your personas to a different level, or want to add another tool to your toolkit, this session will answer your questions. You will leave with an exclusive empathy mapping template, set of resources, and more.


Christina Jessica Inge

Founder, Thoughtlight


Christina Inge has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Christina served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy and SEO. She has worked with well established brands such as Nissan, Smithsonian, Pega Systems, as well as a range of startups and nonprofits. Christina has won numerous awards for her work, including the Social Media Soc

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