Your Chatbot Is Growing Up, So Should Your Prompting

Most people are still prompting like it’s 2023: wall-of-text mega-prompts, brittle context dumps, and wasted cycles. But today’s Generative AI tools can reason, research, and remember. The trick is knowing how to set context smarter, faster, and incrementally, without sweating the details yourself.

In this live session, Dean Peters will show how to tackle one of the hardest product problems, competitive analysis, without drowning in noise. Using modern AI tools, he’ll demonstrate how to:
- Frame problems clearly with Five Whys and clarifying questions
- Guide AI effectively by assigning roles and flipping it into asking you smarter questions
- Build context incrementally with reasoning, research, and narrative shaping
- Apply it in practice through a live competitive analysis demo where the AI sweats the complexity and you focus on strategy

What you should know: AI prompting has shifted from giant upfront prompts to incremental reasoning and research.
How this helps: You’ll gain practical, repeatable techniques for making AI do the heavy lifting in competitive analysis and beyond.
What’s at stake: Keep prompting like it’s 2023 and you’ll waste time, misinterpret data, and get beaten by competitors who use AI better.
What you’ll do better: Set context faster, clarify requests, generate sharper insights, and take home Dean’s curated repo of prompts for product managers.