2510
Build and Manage Better Products with AI
2025 Onsite Unconference
October 17, 2025
This year's event was SOLD-OUT. Handouts are now available.
Session Details
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Session #
11
AI and Data Science
Workshop: Become an AI Product Manager through the FORGE Framework
Ever wondered how to go from AI buzzwords to real product problem-solving? In this workshop, participants will learn and apply the FORGE framework (Find, Organize, Rank, Generate, Evaluate) — a simple, practical mental model for AI product management.
Through interactive exercises, small-group discussions, and live demos, you’ll learn how to map customer problems to AI capabilities, experiment with tools like embeddings and summarization, and evaluate outputs for quality. You’ll leave not just with theory, but with hands-on experience that builds the intuition every AI PM needs.
Aaron Kesler
VP of Product
RozieAI
Aaron Kesler is Vice President of Product at RozieAI, where he leads strategy and innovation in AI-driven event technology. Previously, he launched AI products at SnapLogic that generated more than $5M in new revenue and managed internal products at Blue Cross serving the entire company. He also runs the Become an AI Product Manager newsletter on LinkedIn, shares insights on TikTok as @the.productcoach and is publishing a book on breaking into product management called What's Your Problem? How to Break Into Product Management with Design Thinking, Roadmaps, and Customer Empathy.
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