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The free ProductCampRTP™ onsite conference was sold out!

2023 Fall Onsite Conference

September 19, 2023
from 4:00 to 8:00pm

Session handouts and event photos are available. We hope to see you at our next event.

Session Abstract

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Session #

Design Thinking

Unleashing the Power of Generative AI in Product Management: Transforming the Way We Build Products

Generative AI, fueled by advancements in machine learning and natural language processing, has the potential to revolutionize the way we approach product development and management. It empowers product managers with cutting-edge tools and techniques that can augment their decision-making processes, spark creativity, and drive successful outcomes.

In this 20-minute presentation, we will dive into my experience as a product manager for legal software, focusing on how design thinking principles were applied to develop a user-friendly chatbot for contract management and legal request management. By exploring this real-world case study, we will uncover the power of design thinking in creating innovative and intuitive solutions in the legal tech industry using Generative AI. Throughout the presentation, we will emphasize the iterative nature of design thinking and the importance of user feedback in refining and optimizing the chatbot. We will also touch upon the strategies employed to ensure data privacy and compliance with legal regulations.

By the end of this session, attendees will gain insights into the practical application of design thinking to optimize the integration of Generative AI.


Kimberly Lanza-Russo

Senior Director, Product Management

Elevate Services

Kim Lanza-Russo is Director, Product Management. She champions customer needs using lean product development processes to ensure Elevate offerings effectively deliver what customers want most in our solutions. Kim joined Elevate from Cenduit LLC, an e-clinical software provider, where she built a high-performing product management team, launched several new strategic products and features, and helped implement agile software and UX development processes. Before that, Kim successfully managed product teams and marketed and launched software and technology products at Intuit Health, Allscripts, and OpenText (formerly GXS). Kim has a BA from the American University; her certifications include PMI, Scaled Agile Product Owner, and Pragmatic Marketing.

This presentation contents copyright information determined by the presenter. 

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