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The free ProductCampRTP™ onsite conference was sold out!

2023 Fall Onsite Conference

September 19, 2023
from 4:00 to 8:00pm

Session handouts and event photos are available. We hope to see you at our next event.

Session Abstract

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Session #

Product Marketing

The Glue Between Sales and Product Marketing

In today's dynamic business landscape, the synergy between sales and product marketing has never been more crucial. This presentation explores the pivotal role of alignment and collaboration in bridging the gap between these two critical functions within an organization.

Drawing from real-world experiences and industry best practices, our speaker will delve into the strategies, tools, and processes that act as the adhesive, fostering seamless cooperation between sales teams and product marketing experts. From defining a shared language to streamlining the product-to-market journey, attendees will gain insights into building a robust framework for success.

Join us for an engaging session that highlights the significance of this symbiotic relationship, ultimately empowering businesses to drive revenue, enhance customer satisfaction, and outpace the competition. Discover how becoming the "glue" between sales and product marketing can transform your organization's ability to thrive in a rapidly evolving marketplace.


Eraina Ferguson

Founder/Senior Product Marketing Manager


Eraina Ferguson is a Senior Product Marketing Manager for a Boston based tech company, Founder of GLU, and a TEDxApex Curator. Her recent monologue, Listen to Her, was read by actress Marla Gibbs and featured at the WACO Theatre’s 50in50 event. She has been featured on NBC Universal, Afrotech, and the LA Times.

This presentation contents copyright information determined by the presenter. 

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