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The World's Largest Online International Product Camp

2021 ProductCamp ON>LINE™

June 2021

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Session Abstract

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Market Research and Analytics

Ten Tips to Leverage Data Better and Make Better Products

Leveraging data has never been a more important skill for product people than today. We must go beyond the data towards a differentiated understanding of our customers and opportunities leading to differentiated products and all the while bringing others along this journey. Join Dave as he covers 10 tips on leveraging data better to make better products that every product manager, designer, and leader can utilize. Following these tips will lead to greater product and professional success.


Dave Mathias


Beyond the Data

Dave has been advising clients on strategy and data for 14+ years, helping them elevate their products and services with data and analytics. His passion is bringing together people, process, technology, and data to make the world a better place.

Dave is founder of Beyond the Data and prior to that has worked in product and innovation areas for companies like U.S. Bank, Aon, and Solera. He is co-host of the Data Able podcast and also speaks at conferences and conducts workshops around the world. Dave serves on the Board of Directors for MinneAnalytics and chairs ProductCamp Twin Cities, Twin Cities Data Viz Group, and Customer Focus North.

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