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a historic first joint venture by
ProductCampRTP™ and PDMA Carolinas

2022 Product Summit Online™

October 29, 2022

Note: on this page, the conference code comes from the abstract, not the event, so that menus align with the event.

Videos and handouts are posted. Click on Sessions to access them.

Session Abstract

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Session #

Product Strategy

Strategic Custody

What happens after you build a strategy? If you aren't careful, it can end up just a piece of paper that no one references. Much like a tree that falls in the forest, what happens if it doesn't make a sound?

This is why Strategy Custody is important. How your strategy travels and affects the people who are effected by it is the difference between an alive strategy, and a dead one. In this session, we will talk about the difference between dead strategy and alive strategy, and how you can maintain high strategic custody to affect the decisions around you.

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Adam Thomas

Principal

Approaching One

What can we learn by following our curiosity, embracing the unknown, and creating amidst chaos?

This is the question that propels Adam Thomas’s career as a technologist, product expert, and all-around thinker and creator. His answer so far? We can learn that our potential is limitless and we have an amazing array of options for living, working, and playing better.

Seizing every opportunity to dive deep into these topics and more, Adam regularly holds his signature workshop on product strategy, management, and leadership, publishes his newsletter on all things tech- and product-related, and is frequently booked as a speaker on podcasts, conferences, and other forums dedicated to bright ideas and big possibilities.

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