Relentless Iteration: When Code is Cheap, Product is Everything

When AI makes building nearly free, the old rules for product development start to break. If an idea costs a day instead of a quarter, you stop protecting it, and you can finally be honest about whether it's worth keeping.

This past summer I set myself a constraint: build and ship one digital product a day. Sixty builds later, one of them, Bubble Planet, became a real App Store product. I didn't plan my way there. I built my way there.

In this session, I'll share what I learned about working in an environment where output is abundant and attention is scarce. We'll cover how iteration changes your relationship to failure, how reusable patterns emerge from volume, and why the real work shifts from building to choosing what deserves to be taken seriously.

You'll leave with:
    •    A framework for deciding what to keep, kill, or promote when building is cheap
    •    Ways to turn rapid experiments into reusable assets
    •    A clearer view of where product judgment matters most when code is abundant