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The Keys to Innovation

2018 Spring Onsite Conference

April 21, 2018

Note: on this page, the conference code comes from the abstract, not the event, so that menus align with the event.



Session Abstract

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Session #

Product Strategy

Rapid Growth, The Lazy Way

This session will help you understand and implement Matthew’s signature A-Z system, proven to propel even the most unprofitable business into unstoppable momentum and growth. Drawing from over a decade of experience growing his own businesses to multiple millions – as well as his transformative work with thousands of clients – Matthew reveals his tried and tested Rapid Growth® blueprint. Attendees will leave this session feeling a renewed excitement for their business – but most important, with a reliable plan for success based on three simple steps.

Without a solid, proven plan for rapid growth, you run the risk of staying on the hamster wheel, struggling to find interested prospects, and competing with more established businesses solely on price. When you have a plan for rapid growth, created for your unique business, your ideal customers come to YOU (and they’re willing to pay a premium).

Attendees will leave this session with a reliable plan for success based on three simple steps:

Differentiation and Message Unification. Discover exactly how to set yourself apart from their competition, put an end to competing on price, and learn the secret to exciting prospects to want to know more.

Niche Marketing. Your experiences, education, upbringing, and talents perfectly qualify you to serve one specific niche of customers. Learn exactly how to identify who those customers are, and how to get them to see you as the only logical choice.

Sales Systemization. Sales is seen by most as a skillset you either have or you don’t. But in truth, it’s a system like any other, one that can be learned and mastered. You’ll walk out of this session knowing that you can create an individualized sales process that brings repeatable, reliable results.

This presentation will help you grow your business quickly by being able to:

Finally differentiate yourself and put an end to competing on price

Understand why you can’t (and shouldn’t be) everything to everyone

Discover your niche market of motivated, excited-to-buy customers

Achieve a new outlook on sales

Stop being a me-too business, and end the competition on price.


Matthew Pollard

“The Rapid Growth Guy”

Rapid Growth, LLC

Responsible for five multi-million dollar business success stories, all before the age of 30, Matthew Pollard is the founder and CEO of Rapid Growth, LLC, dedicated to achieving maximum ROI for businesses of all sizes. He is the bestselling author of The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone, endorsed by 50+ industry experts including Neil Patel, Jeffrey Gitomer, Harvard, and Princeton. Matthew has been featured in Entrepreneur, Inc., and Forbes, which calls him “the real deal,” and he’s the founder of Small Business Festival, an Inc. Top-3 national conference.

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