Pricing has a greater impact on your success than any other aspect of your business. Yet few companies give pricing the attention it deserves. In this thought-provoking session, you'll learn why pricing is far more than just choosing a number, and how to: • Create a pricing model that drives sustaining competitive advantages • Segment your target market for maximum return • Optimize your pricing model for market share, revenue, or profit We’ll explore theory, examples and practical steps showing how understanding Customer Perception of Value can help you deliver greater value to your customers — and earn more in return. Guarantee: Regardless of your level of pricing expertise, you will learn new, actionable steps to make a measurable impact on your company’s success.