2510
Build and Manage Better Products with AI
2025 Onsite Unconference
October 17, 2025
This year's event was SOLD-OUT. Handouts are now available.
Session Abstract
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Keynote: Build and Manage Better Products with AI
In this humorous talk, product management visionary Steve Johnson—a 30-year veteran helping teams turn ideas into successful products—shares how AI is transforming product leadership. Drawing on real-world stories and hard-won lessons, he separates hype from reality to reveal AI’s true power: amplifying human creativity and judgment. Steve shows how AI can handle the grunt work so product professionals can focus on what matters most—vision, empathy, and strategy.
Steve Johnson
CEO
Product Growth Leaders
Steve Johnson is a product success coach focused on removing the chaos from product planning. He uses modern methods to guide product teams from idea to market in only a few weeks. His approach is based on the belief that minimal process and simple templates result in a nimble product team. Steve is a former vice president at Pragmatic Institute and co-creator of the popular Quartz Open Framework.
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