2510
Build and Manage Better Products with AI
2025 Onsite Unconference
October 17, 2025
This year's event was SOLD-OUT. Handouts are now available.
Session Details
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Session #
Career Development
Keynote: Build and Manage Better Products with AI
In this humorous talk, product management visionary Steve Johnson—a 30-year veteran helping teams turn ideas into successful products—shares how AI is transforming product leadership. Drawing on real-world stories and hard-won lessons, he separates hype from reality to reveal AI’s true power: amplifying human creativity and judgment. Steve shows how AI can handle the grunt work so product professionals can focus on what matters most—vision, empathy, and strategy.
Steve Johnson
CEO
Product Growth Leaders
Steve Johnson is a product management author, coach, and advisor who helps product leaders build stronger teams and more effective product organizations. Over his career, he has trained more than 40,000 product professionals and worked with hundreds of companies to improve how they make product decisions and turn ideas into successful products.
Steve is a former vice president and instructor at Pragmatic Institute and creator of the Quartz Product Model. He is the author of Turn Ideas Into Products, Customer Conversations: A Product Manager’s Superpower, and The Strategic Role of Product Management.
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