2510
Build and Manage Better Products with AI
2025 Onsite Unconference
October 17, 2025
This year's event was SOLD-OUT. Handouts are now available.
Session Details
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Session #
6
Discovery / Ideation
JTBD AI Masterclass: Discovery Reimagined
JTBD is a cornerstone framework for understanding what customers really want - and AI is now taking it to the next level. In this masterclass, Colin, creator of the #1 JTBD Miro Template (5,000+ users) and the #1 JTBD Toolkit (20,000+ downloads), will show how to combine JTBD with the latest AI tools to sharpen discovery and speed innovation.
What you’ll get from this session:
- Original case studies, tips, tools, and war stories showing how JTBD + AI is being used at the cutting edge.
- A live demo of the updated Miro JTBD Template v2 with integrated AI features (using Miro's new sidekicks and Flows).
- Practical advice on when and how to use AI - and when human insights and analysis still matters most.
- A complimentary copy of the JTBD Toolkit and access to the Miro template.
Colin Duff
CEO
Mosaic Innovation
Colin is a leading expert in Jobs to be Done (JTBD), best known as the creator of the #1 JTBD Toolkit and #1 JTBD Miro Template, used by thousands of practitioners worldwide. A corporate innovation specialist with over 20 years’ experience, he has helped many of the world’s largest brands unlock invisible innovation insights to drive breakthrough innovations, and strengthen product–market fit.
This presentation may contain copyright information as determined by the presenter.