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a historic first joint venture by
ProductCampRTP™ and PDMA Carolinas

2022 Product Summit Online™

October 29, 2022

Videos and handouts are posted. We hope to see you at our next event.

Session Abstract

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Session #

Product Management

How to use User Story Mapping for Creating Vision and Stakeholder Alignment (with Michel Batato)

Have you ever wanted a way to ensure your product vision is understood, and a way to easily determine what should go in each release? User Story mapping may be the tool for you. We will share how we approach user story mapping and an example we have used in the real world.


Ashish Tripathi

Associate Director of Product Management


Born and raised in Houston, TX. Lived and worked briefly in New York, NY and Boulder Colorado. Have worked in multiple industries, aerospace, oil and gas, utilities and ecommerce. Have been involved in product creation and management since 2011. Since then I have put all my efforts toward Product Management. I love the Product Management field and discussing different was to bring products to customers.

Michel Batato

Michel Batato

Product Manager


Based in Boston, Michel is a product manager with a passion for solving real-life client problems. With experience in analytics and product operations in the e-commerce space, he quickly found himself moving toward the complex and interesting world of product management. His role today delves into adtech and martech, delivering incremental value to users.

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