How to Set a Customer-Centric Vision and Strategy to Realize It

A key part of product leadership is having conviction about where the product should go, and why that's right for customers and the business. In this talk, Rajesh will explain the key components of his Vision-Led PM framework to set that vision. It starts by identifying your customer's key outcome (how THEY measure product success), crafting a vision for what you want the customer journey to look like in the future, working backwards from that to create a strategic plan to realize the vision, and then using a balanced roadmapping framework to execute the strategic plan.