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The free ProductCampRTP™ onsite conference was sold out!

2023 Fall Onsite Conference

September 19, 2023
from 4:00 to 8:00pm

Session handouts and event photos are available. We hope to see you at our next event.

Session Abstract

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Session #

Product Management

How To Not Make Your Product The Homer Simpson Car

Like Homer, we can work amazingly hard and create something that the market rejects. In this session, we will discuss:

The Simpsons season 2, episode 15: Oh Brother, Where Art Thou? (1991)
The problems with Homer's approach:
Interacting with the engineers
The design process
Doing a product launch
Solutions to Homer's approach, f/ Nils Davis, Roger Cauvin, and Teresa Torres

Handout
Video
Matt Anderson
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Matt Anderson

Director of Product Management

Insightsoftware

Product leader for insightsoftware's product portfolio, with experience in the fintech and banking spaces. Currently leading a team of 8 product managers, spread over 5 countries and 5 time zones (you read that right). 13 years in product management, but in a former life, Matt was an academic librarian from the University of North Carolina.

This presentation contents copyright information determined by the presenter. 

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