For many product teams, Product Strategy can be a mysterious black box. Few companies have a clear, cohesive strategy for how their product will win in the market. In this talk, product expert Dan Olsen will use frameworks from his book The Lean Product Playbook to teach you a simple but effective approach to defining your product strategy. You will learn how to focus your strategy on customer needs instead of features, the Kano Model, and the Product Strategy Matrix. Dan will illustrate the concepts with real-world case studies.