top of page

2106

rtp 800x125.jpg
The World's Largest Online International Product Camp

2021 ProductCamp ON>LINE™

June 2021

Videos and handouts are posted. We hope to see you at our next event.

Session Abstract

Note: on this page, the conference code comes from the abstract, not the event, so that menus align with the event.

Get panelists from the Presenters database. Match panelist multi-ref (Participant) on this session.

Code is used on this page to hide unused buttons

Session #

185

Product Management

How to Define a Winning Product Strategy

For many product teams, Product Strategy can be a mysterious black box. Few companies have a clear, cohesive strategy for how their product will win in the market. In this talk, product expert Dan Olsen will use frameworks from his book The Lean Product Playbook to teach you a simple but effective approach to defining your product strategy. You will learn how to focus your strategy on customer needs instead of features, the Kano Model, and the Product Strategy Matrix. Dan will illustrate the concepts with real-world case studies.

linkedin-logo.png

Dan Olsen

PM trainer, consultant & author

The Lean Product Playbook

Dan Olsen is a product management trainer, consultant, and author. At Olsen Solutions, he works with CEOs and product leaders to build strong product teams. His clients include Google, Facebook, Amazon, Uber, Box, and Walmart. Dan is the author of the bestseller The Lean Product Playbook. Prior to consulting, Dan was a product leader at Intuit and several startups. Dan lives in Silicon Valley, where he founded the monthly Lean Product Meetup which has over 10,000 members.

This presentation contents copyright information determined by the presenter. 

bottom of page