The World's Largest Online International Product Camp

2021 ProductCamp ON>LINE™

June 2021

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Session Abstract

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Session #

178

Product Strategy

De-Mystifying the Pricing Process

Pricing and Packaging of products is one of the most impactful decisions a product team makes. This session will provide a repeatable framework for building a pricing strategy and to iterate as the market and competition changes.

Handout

Video

Scott Hillton

Instructor

Tufts Gordon Institute

Scott Hilton has had a long career in technology, focused on telecommunications, security, Cloud-based services, and Software-as-a-Service. In his 30+ year career, he has been a product management, product strategy, and software development leader building world-class products. In addition, he has helped start and scale multiple technology startups including SpringTide Networks (sold to Lucent) and Dyn (sold to Oracle). Scott is now an Angel Investor, Writer, and Instructor at Tufts Gordon Institute.

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