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The free ProductCampRTP™ onsite conference was sold out!

2023 Onsite Conference

September 19, 2023
from 4:00 to 8:00pm

Note: on this page, the conference code comes from the abstract, not the event, so that menus align with the event.

This year's event SOLD OUT! Hope to see you next year.

Session Abstract

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Session #

Discovery / Ideation

Customer Problems Are a Big Problem

Your discovery process is too focused on finding customer problems and that's a big problem. In this session we'll walk through some real-world examples of legitimate customer problems that looked nothing like the real problems! There's a simple tactic that every product manager can use to make sure your discovery finds the "real" problems..


John Mansour


Product Management University

John Mansour founded Product Management University in 2001 after a 15-year career as a sales engineer, product marketing manager and product manager. John held titles of manager, director and vice president in startups, mid-market and tier-1 global organizations.

Since 2001, John has trained several thousand organizations spanning all industries and sizes. John served as the chairman for the Technology Association of Georgia's Product Management Society from 2006 – 2010 and is a regular speaker at product management conferences and events.

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