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a historic first joint venture by
ProductCampRTP™ and PDMA Carolinas

2022 Product Summit Online™

October 29, 2022

Videos and handouts are posted. We hope to see you at our next event.

Session Abstract

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Session #

Product Management

Building a PLG activation framework

Learn the role of activation in a truly product-led company and how to start working on and improving activation for your product.

The session will start with simple ideas such as identifying primary activation metric through data analysis and user research. Then, you will learn a few categories of product changes that typically improve activation. The session will finish with a repeatable framework that will help you replace a simplistic approach to activation with building a holistic approach to onboarding.

Konstantin Valiotti

Konstantin Valiotti

Director of Product


Seasoned product, growth & people management professional with a deep expertise in both B2B and B2C in Social / EdTech / Customer Engagement / Marketing Automation / Sales tools. 5+ years of experience in product management, 4 years of experience in digital marketing. I am currently leading a team of 5 PMs driving growth for PandaDoc, working on acquisition, activation, and freemium.

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