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a historic first joint venture by
ProductCampRTP™ and PDMA Carolinas

2022 Product Summit Online™

October 29, 2022

Note: on this page, the conference code comes from the abstract, not the event, so that menus align with the event.

Videos and handouts are posted. Click on Sessions to access them.

Session Abstract

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Session #

Product Management

Behavioral Science In Product Management

One of the core challenges for product managers is understanding people and why they do what they do. No matter if it is your colleagues, your users, or your buyers this understanding of people is essential. The good news is that behavioral science is a rapidly expanding field that you can use as a product manager, designer, or researcher to better understand your users, buyers, and colleagues. In this session we will go through important behavioral science concepts to know, understand, and be able to use.


Dave Mathias

Senior Product Manager


Dave has been in product for 15+ years primarily on software and services products. He is a believer that leveraging behavioral science and data science can be core differentiators making good products and product teams into great products and product teams.

Dave is currently in product at Shipwell, an Austin-based transportation software startup. Additionally, he still consults through Beyond the Data with product and analytics teams primarily in leveraging behavioral science and data science in making better products and processes. He has worked for or consulted with a variety of organizations including Aon, Be the Match, Ecolab, Mayo Clinic, Medtronic, TigerRisk, and U.S. Bank. Dave is a strong believer and participant in the product community through communities like ProductCamp and PDMA.


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