2210
a historic first joint venture by
ProductCampRTP™ and PDMA Carolinas
2022 Product Summit Online™
October 29, 2022
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Session Abstract
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Session #
Product Management
Behavioral Science In Product Management
One of the core challenges for product managers is understanding people and why they do what they do. No matter if it is your colleagues, your users, or your buyers this understanding of people is essential. The good news is that behavioral science is a rapidly expanding field that you can use as a product manager, designer, or researcher to better understand your users, buyers, and colleagues. In this session we will go through important behavioral science concepts to know, understand, and be able to use.
Dave Mathias
Founder
Beyond the Data
Dave has been advising clients on strategy and data for 14+ years, helping them elevate their products and services with data and analytics. His passion is bringing together people, process, technology, and data to make the world a better place.
Dave is founder of Beyond the Data and prior to that has worked in product and innovation areas for companies like U.S. Bank, Aon, and Solera. He is co-host of the Data Able podcast and also speaks at conferences and conducts workshops around the world. Dave serves on the Board of Directors for MinneAnalytics and chairs ProductCamp Twin Cities, Twin Cities Data Viz Group, and Customer Focus North.
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