The World's Largest Online International Product Camp

2021 ProductCamp ON>LINE™

June 2021

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Session #

206

Product Management

A/B Testing to Determine Product Priority

Have you ever wondered if customers will pick up feature changes? Have you ever wondered if the change will be worth the investment? We can show you how to determine both by leveraging A/B testing to design product experiences your customers will love and be willing to pay for having.

Handout

Video

Ashish Tripathi

Associate Director of Product Management

Annalect

Born and raised in Houston, TX. Lived and worked briefly in New York, NY and Boulder Colorado. Have worked in multiple industries, aerospace, oil and gas, utilities and ecommerce. Have been involved in product creation and management since 2011. Since then I have put all my efforts toward Product Management. I love the Product Management field and discussing different was to bring products to customers.

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