W. Scott Burleson is the creator of The JTBD Pyramid™, a framework that brings clarity to what truly drives customer behavior—across function, emotion, and identity. He is the author of two books on Jobs-to-be-Done: The Jobs-to-be-Done Pyramid™ and The Statue in the Stone. He runs LearnPM.pro, a site dedicated to helping product managers think with greater structure and strategy.

​Today, Scott serves as Chief Product Officer at The AIM Institute, where he leads software development and also teaches the Prism Product Management Method to product managers and leaders.