Jeff Lash is VP and Group Director, Product Management Research at Forrester. He and his team help product management leaders create world-class organizations and elevate the abilities and expertise of their teams to drive measurable and repeatable product success and business growth. He has 15+ years of experience in product management, product marketing, user experience and product development. Since 2006, Jeff has authored the popular blog How To Be a Good Product Manager (www.goodproductmanager.com). Jeff is on Twitter as @jefflash.