Ana Wall is a Strategy & Innovation consultant with 10+ years in marketing and product strategy, including over five years in healthcare, diagnostics, and digital health. She is the founder of AW StratCo, where she helps startups, investors, and healthcare organizations refine positioning, sharpen go-to-market strategies, and prepare for fundraising and commercialization. Previously, Ana held leadership roles at pH Blueprint and 3BP Consulting, guiding medtech and diagnostics ventures through product launches and market entry. With an MBA in Marketing & Innovation Management from NC State, she focuses on translating complex technologies into clear strategies and is passionate about advancing women’s health as whole health and exploring how AI can accelerate innovation across the spectrum.