Charles Topping is a B2B Market Researcher, Founder of the Win-Loss Agency and Principal Facilitator of Market-Driven Business. Charles has built a reputation as a truth-teller in business. His approach cuts past opinions, bluster and fluff to get to the truth of the matter. Charles works closely with technology companies worldwide to defeat inside-out culture by reinforcing that today’s decision-making requires objective insights sourced from real conversations with real customers. Charles is based in Toronto, Canada.