When Yasmeen first joined Dmorph, their online file transfer platform was ready for growth and just needed great marketing. Shortly afterwards, it became painfully clear that the product-market fit was far from being defined. Through the process of onboarding 200 users to the platform, the next 2 years at Dmorph were dedicated to refining market positioning, discovering the job to be done and collaborating with C-suite developers on product roadmap and development.