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2210

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a historic first joint venture by ProductCampRTP™ and PDMA Carolinas

2022 Product Summit Online™

October 29, 2022

Videos and handouts are posted. We hope to see you at our next event.

Session Abstract

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Design Thinking

Unleash the Strengths of the Product Trio through Design Thinking

There's a constant tug of war between designers, development and product. Designers want their designs to be perfect and they need a TON of discovery, development wants to get code out the door while trying to build things to scale up, and product ends up becoming this man/woman in the middle trying to balance it all. This ends up being an accountability nightmare.

In this talk I will break down concepts like the product trio, as Teresa Torres calls it, and show how we can utilize design thinking principles to
1) Squash the 4 levels of risk a la Marty Cagan (usability, feasibility, value, business viability)
2) Generate alignment and accountability to build the most valuable product in an agile way.

You'll walk away with the templates I use to foster more productive Design Thinking exercises/workshops and an action plan of how and when to engage Designers, Engineers and Product Management.

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Aaron Kesler

VP of Product

RozieAI

Aaron Kesler is Vice President of Product at RozieAI, where he leads strategy and innovation in AI-driven event technology. Previously, he launched AI products at SnapLogic that generated more than $5M in new revenue and managed internal products at Blue Cross serving the entire company. He also runs the Become an AI Product Manager newsletter on LinkedIn, shares insights on TikTok as @the.productcoach and is publishing a book on breaking into product management called What's Your Problem? How to Break Into Product Management with Design Thinking, Roadmaps, and Customer Empathy.

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