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Design Thinking
Unleash the Strengths of the Product Trio through Design Thinking
There's a constant tug of war between designers, development and product. Designers want their designs to be perfect and they need a TON of discovery, development wants to get code out the door while trying to build things to scale up, and product ends up becoming this man/woman in the middle trying to balance it all. This ends up being an accountability nightmare.
In this talk I will break down concepts like the product trio, as Teresa Torres calls it, and show how we can utilize design thinking principles to
1) Squash the 4 levels of risk a la Marty Cagan (usability, feasibility, value, business viability)
2) Generate alignment and accountability to build the most valuable product in an agile way.
You'll walk away with the templates I use to foster more productive Design Thinking exercises/workshops and an action plan of how and when to engage Designers, Engineers and Product Management.
Aaron Kesler
VP of Product
RozieAI
Aaron Kesler is Vice President of Product at RozieAI, where he leads strategy and innovation in AI-driven event technology. Previously, he launched AI products at SnapLogic that generated more than $5M in new revenue and managed internal products at Blue Cross serving the entire company. He also runs the Become an AI Product Manager newsletter on LinkedIn, shares insights on TikTok as @the.productcoach and is publishing a book on breaking into product management called What's Your Problem? How to Break Into Product Management with Design Thinking, Roadmaps, and Customer Empathy.
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