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Session Abstract
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Session #
Design Thinking
Unleash the Strengths of the Product Trio through Design Thinking
There's a constant tug of war between designers, development and product. Designers want their designs to be perfect and they need a TON of discovery, development wants to get code out the door while trying to build things to scale up, and product ends up becoming this man/woman in the middle trying to balance it all. This ends up being an accountability nightmare.
In this talk I will break down concepts like the product trio, as Teresa Torres calls it, and show how we can utilize design thinking principles to
1) Squash the 4 levels of risk a la Marty Cagan (usability, feasibility, value, business viability)
2) Generate alignment and accountability to build the most valuable product in an agile way.
You'll walk away with the templates I use to foster more productive Design Thinking exercises/workshops and an action plan of how and when to engage Designers, Engineers and Product Management.

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