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The World's Largest Online International Product Camp

2021 ProductCamp ON>LINE™

June 2021

Videos and handouts are posted. We hope to see you at our next event.

Session Abstract

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Session #


Product Management

How to Get What You Want in Difficult Conversations

If you have occasional challenging conversations—with investors, employees, boss, partners—and you want the outcome to be more successful, this session will help you attain a desirable result more often. At Psychological Associates, we have studied and coached people through thousands of difficult workplace dialogs. Often they don’t get off to a strong start, and your efforts are derailed from the beginning. We’ll teach you a successful format for navigating challenging one on one interactions. You’ll discover 4 key elements your opening must have to set things up for success. If you are like most businesspeople, one of these you do well. One you do so-so. And two you neglect entirely. You’ll come away with a new perspective on challenging conversations, and how to get them off to a more effective start to attain your desired outcome.

Jeff Lefton

Jeff Lefton

Vice President

Psychological Associates

Jeff Lefton is Vice President, Digital Marketing at Psychological Associates. He has been in marketing and training most of his career. Jeff moonlights as a magician—so don’t be surprised to see a trick or two augmenting his presentations! Psychological Associates, where Jeff has worked since 2001, is a pioneer in helping organizations improve business results through more effective selection and development of their leaders. Jeff is pleased to share some of the wisdom they’ve used to assess and develop over 100,000 leaders worldwide. Jeff has an MBA from Washington University, a B.A. from Tufts University. He volunteers on 2 non-profit boards, Enteam and It’s Your Birthday.

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