2106

rtp.jpg
The World's Largest Online International Product Camp

2021 ProductCamp ON>LINE™

June 2021

Note: on this page, the conference code comes from the abstract, not the event, so that menus align with the event.

Videos and handouts are posted. Click on Sessions to access them.

Session Abstract

Code is used to hide unused buttons

Session #

157

Discovery / Ideation

How Exceptional Product Managers discover unmet customer needs

Customers buy products that solve painful problems they have, products that will save them money, time and/or resources. But often, customers will propose solutions without clearly stating the underlying problem. Other times, they do not even realise the problems they have. They have gotten used to the current inefficient way of doing things because they cannot think of another way. Exceptional companies discover these unmet customer needs or unsolved customer problems, deeply understand them and then create breakthrough products resulting in creation of new markets or vaulting to market leadership in existing markets. As representatives of the Voice of the Customer, it is the responsibility of a product manager to discover such unmet customer needs. This webinar will cover the tried and true, practical techniques that exceptional product managers use to discover such needs and pitfalls to avoid.

linkedin-logo.png

Gopal Shenoy

Director, Product Management

Takeoff Technologies

Results-oriented, product management executive with 25 years of B2C, B2B and International experience including 13 years of SaaS, 6 years of B2C and 5 years of online marketplace experience. Passionate about building product teams and mentoring the broader product management community.

linkedin-logo.png

This presentation contents copyright information determined by the presenter.