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The Keys to Innovation

2018 Spring Conference

April 21, 2018

Note: on this page, the conference code comes from the abstract, not the event, so that menus align with the event.

We hope to see you soon at a ProductCampRTP™ session.

Session Abstract

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Session #

Product Marketing

The Keys to Marketing Innovation

Without differentiation, your marketing will look and sound like everyone else.

The way we try to brainstorm now is missing a key ingredient which makes it almost impossible for most people to “get out of the box.”

Be more creative and innovative.


Skip Carney

President & CSO (Chief Sunshine Officer)

Carney & Co

I have been taking care of brands since 1980. B2C, B2B and B2B2C. You name it, we’ve done it.

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