The Keys to Innovation
2018 Spring Conference
April 21, 2018
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We hope to see you soon at a ProductCampRTP™ session.
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Entrepreneurship / Start-ups
Stop chasing the product-market fit and focus on the Job to Be Done
The ones that succeed do so because they intuitively understand the Job To Be Done (JTBD). By applying the JBTD framework, the product-market fit can be methodically maintained and innovation becomes a predictable process.
It’s a myth that the product-market fit is a constant. Just because you have it right today, doesn’t mean it stays that way. However, the Job To Be Done is a constant. It gives any company the anchors they need to build successful products and services.
What are the key things we should know about your topic?
Why discovering the Job To Be Done inherently improves product-market fit
What does a great Job To Be Done look like?
How to get started on the Job To Be Done for your own product or service
Learning to apply the Job To Be Done will lead to improved strategic thinking about product development. You will see how to identify opportunities that map to the outcomes your customers are looking for.
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