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The World's Largest Online International Product Camp

2021 ProductCamp ON>LINE™

June 2021

Note: on this page, the conference code comes from the abstract, not the event, so that menus align with the event.

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Session Abstract

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Session #


Product Management

OKRs for Product Teams

Objectives and Key Results (OKRs) are a worldwide phenomenon, helping to drive the success of organizations like Google, Zynga, Oracle, Twitter, and many more. They are particularly suited to driving the alignment necessary for a high-performing cross-functional product team. But if not handled correctly, OKRs can quickly lead to silos, unethical behavior, and demotivation. During this workshop, you’ll gain first-hand experience creating and using OKRs throughout a simulated quarter-in-the-life of a product team, handling what goes wrong, adjusting course, and managing expectations. Your teacher is product leader Bruce McCarthy, author of bestseller Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty. Bruce will answer questions like: What's the difference between an output and a measurable outcome? What's the difference between OKRs and KPIs? How Health Metrics complement OKRs; How to grade OKRs and what's a good grade; What's the difference between committed and aspirational OKRs? How to measure things you can't measure; How to plan for things that don't show results until future quarters; How and when to recalibrate OKRs.


Bruce McCarthy


Product Culture

Bruce McCarthy is a serial entrepreneur, author, organizer, and speaker at product, UX, and innovation events around the world. He is the co-author of bestseller Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty.

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