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Our 10th Anniversary conference

2019 Spring Conference

May 4, 2019

Note: on this page, the conference code comes from the abstract, not the event, so that menus align with the event.

We hope to see you soon at a ProductCampRTP™ session.

Session Abstract

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Session #

Product Management

Maybe We Should Be Problem Managers

In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others.

Product Management is one of the most exciting—and most misunderstood—functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management.

Participants will learn:
• A better metaphor for product manager
• Is the product manager a "mini-CEO"?
• A simple tool to profile product management activities

Learn to explain to colleagues and leaders what is—and isn't—your role in product management.


Steve Johnson


Product Growth Leaders

Steve Johnson is an author, speaker, and product coach using modern methods to move products from idea to market. His approach is based on the belief that minimal process and simple templates result in a nimble product team.

Steve is a founding partner with Product Growth Leaders, a community for experienced product professionals. Steve was a long-time executive at Pragmatic Marketing as well as co-creator of the popular QuartzOpen framework.



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