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The World's Largest Online International Product Camp

2021 ProductCamp ON>LINE™

June 2021

Note: on this page, the conference code comes from the abstract, not the event, so that menus align with the event.

Videos and handouts are posted. Click on Sessions to access them.

Session Abstract

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Session #

196

Market Research and Analytics

Interview like a Pro for Market Discovery, Win-Loss, and More

Learn what it takes to interview like a pro, on the phone or in-person. We’ll walk through the key steps of preparing for interview-based research, then we’ll practice interviewing to get you over the jitters of performing your first interview.

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Charles Topping

Principal Facilitator

Market-Driven Business

Charles Topping is a B2B Market Researcher, Founder of the Win-Loss Agency and Principal Facilitator of Market-Driven Business. Charles has built a reputation as a truth-teller in business. His approach cuts past opinions, bluster and fluff to get to the truth of the matter. Charles works closely with technology companies worldwide to defeat inside-out culture by reinforcing that today’s decision-making requires objective insights sourced from real conversations with real customers. Charles is based in Toronto, Canada.

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Handout

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