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The Keys to Innovation

2018 Spring Conference

April 21, 2018

Note: on this page, the conference code comes from the abstract, not the event, so that menus align with the event.

We hope to see you soon at a ProductCampRTP™ session.

Session Abstract

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Session #

Product Management

How to Keep Sales from Selling Your Roadmap

During this session we will discuss the reasons why sales teams constantly beg product managers for new features and identify why they insist on selling the roadmap.

Run the risk of having continued frustration and poor communication between sales and product.

Learn how you can solve this frustrating problem by showcasing data to prove ROI, and build a training cadence to strengthen relationship between product and sales.

Create product allies in your sales team by giving them the data they need to close deals.


Lauren Holliday

Account Executive


Lauren Holliday has 8+ years of experience working within the sales department at top local SaaS companies in the Raleigh area and has experience being the voice of customer feedback and working closely with product teams.

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