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The Keys to Innovation

2018 Spring Onsite Conference

April 21, 2018



Session Abstract

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Session #

Product Management

How to Keep Sales from Selling Your Roadmap

During this session we will discuss the reasons why sales teams constantly beg product managers for new features and identify why they insist on selling the roadmap.

Run the risk of having continued frustration and poor communication between sales and product.

Learn how you can solve this frustrating problem by showcasing data to prove ROI, and build a training cadence to strengthen relationship between product and sales.

Create product allies in your sales team by giving them the data they need to close deals.


Lauren Holliday

Strategic Account Executive


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