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a historic first joint venture by
ProductCampRTP™ and PDMA Carolinas

2022 Product Summit Online™

October 29, 2022

Note: on this page, the conference code comes from the abstract, not the event, so that menus align with the event.

Videos and handouts are posted. We hope to see you at our next event.

Session Abstract

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Session #

Product Management

Get your product decisions right the first time

Be the highly trusted product manager who creates sustainable product decisions and roadmaps.

Faster development. Efficient collaboration.

Product people make hundreds of micro decisions every day, i.e. design, requirement prioritization, target market, pricing and more. Often the time is tight, and pressure is big to create the best decision, preferably a decision that does not change overnight. 59% of decisions are based on gut-feeling and frequent changes are normal.

How can product managers make decisions leaving the road of uncomfortable feelings? This presentation reveals the secrets of our decision making and shows how to better secure sustainable decisions.

Know the science behind your decision making
The CuCoCO power for data-driven decisions
How can I get more resources to gather data


Ulrike Laubner-Kelleher


Red String Method

Ulrike is the Product Managements’ force multiplier. She advises intern. brands developing complex HW & SW products on how to find, build and launch innovations quickly. She is an internationally Educated Engineer with Swiss and German roots whose 25 years real market experience and cutting-edge strategies has been used to equip global product teams with a systematic process to achieve rapid results enabling her clients to become industry leaders and save millions in development expenses every time. 
Trusted as a leading trainer or Advisory to Senior Executive Teams such as UBS, Elementar and Milwaukeetools, and other renowned organizations, Ulrike has become one of the most sought-after Mentors, Educators and Presenters on the topics Product Management, Product to market fit and Teams Efficiency. 
With over 150+ published articles in trade magazines and news media outlets and a 2x Best practice author, Ulrike is transforming the PM industry with passion, systems and her guidance. 

This presentation contents copyright information determined by the presenter. 

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