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From Customer Discovery to Truth Discovery: How to Discover If Customers Will Buy and Use Your Product (Before Building Your Product)
7-time ProductCamp Atlanta and Austin award winner David Eckoff returns with new insights, to help you change how you think and change your results. ## This session tackles one of the biggest problems we all face in product development. The mortality rate for new products and businesses is stunning. In this session, you'll learn a practical set of actions you can follow right now to dramatically improve your odds of building products people buy and use. ## ► Learn a customer discovery process to get you moving incredibly fast. ► Get ahead of the curve by knowing the 3 biggest tactical mistakes smart people make in customer discovery (so you can avoid making them) ► Discover a powerful approach to reducing risk – and the most important risk to focus on first ► Learn simple but non-obvious hacks you'll love. ## You'll experience a fast-moving hands-on program led by a product person who has done it himself – and is dedicated to teaching you. For product managers, product marketers and startup founders in companies of all sizes.” ## "When you change how you think, you change what you do. When you change what you do, you change your results." - David Eckoff
David Eckoff specializes in working with teams to develop and launch industry-changing businesses and products, in companies from startup to Fortune 500. He's been a keynote and panel speaker at Charles River Ventures CEO Summit, SXSW Interactive and more. And has guest lectured about innovation and product development at the University of North Carolina. ## "David Eckoff is a cannonball of energy, delivering passion and engagement through his presentations. Mr. Eckoff is a boon to any conference that values itself as speaking truth, not fantasy." - Chris Brogan, New York Times Bestselling author ## “Great session!! Best of the conference!!” - Andrea Moe, product management and marketing
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