7-time ProductCamp Atlanta and Austin award winner David Eckoff returns with new insights, to help you change how you think and change your results. ## This session tackles one of the biggest problems we all face in product development. The mortality rate for new products and businesses is stunning. In this session, you'll learn a practical set of actions you can follow right now to dramatically improve your odds of building products people buy and use. ## ► Learn a customer discovery process to get you moving incredibly fast. ► Get ahead of the curve by knowing the 3 biggest tactical mistakes smart people make in customer discovery (so you can avoid making them) ► Discover a powerful approach to reducing risk – and the most important risk to focus on first ► Learn simple but non-obvious hacks you'll love. ## You'll experience a fast-moving hands-on program led by a product person who has done it himself – and is dedicated to teaching you. For product managers, product marketers and startup founders in companies of all sizes.” ## "When you change how you think, you change what you do. When you change what you do, you change your results." - David Eckoff