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1905
Our 10th Anniversary conference
2019 Spring Conference
May 4, 2019
Note: on this page, the conference code comes from the abstract, not the event, so that menus align with the event.
We hope to see you soon at a ProductCampRTP™ session.
Session Abstract
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Session #
Market Research and Analytics
Focus on your Customers
One of my favorite Pragmatic Marketing sayings is "The answers you seek are not in the building". So where do you get customer insights, especially if your organization doesn't have a marketing research department? My talk will help participants by illustrating why customer insights are important and 5 practical ways to obtain them.

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