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Building community | Growing product skills | Boosting innovation | Connecting globally

2024 Spring Onsite Conference

Friday, May 17, 2024 from 1pm to 5:30pm

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Session Abstract

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Session #


Product Marketing

Don't Sabotage Your Product Launch: 5 Mistakes and How to Fix Them

This session explores five common pitfalls that can derail your product launch, turning excitement into disappointment. I'll explore why a launch isn't just a marketing campaign or a checklist of tasks. You'll learn how to:
* Uncover the "why" behind your launch and set clear goals to measure your success.
* Move beyond the marketing hype and craft a launch strategy that creates a lasting impact.
* Discover how to engage your team around a shared vision, not just completing tasks.
* Learn to prioritize what your organization needs, not what individuals want.
* Avoid burnout and maximize launch effectiveness with strategic resource allocation.
Join me and walk away with actionable insights to ensure your tech launch ignites, not fizzles.

Dave Daniels

Dave Daniels



Dave Daniels is the creator of the BrainKraft Product Launch System™, the author of Product Launch Survival Guide, and is the founder of BrainKraft. Dave’s career in the technology industry spans from developer, to product manager, to marketing, to executive leadership, and entrepreneur. Launching products has seemed to follow him no matter the company or what role he’s in.

This presentation contents copyright information determined by the presenter. 

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