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Our 10th Anniversary conference

2019 Spring Onsite Conference

May 4, 2019

Note: on this page, the conference code comes from the abstract, not the event, so that menus align with the event.



Session Abstract

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Session #

Design Thinking

Design Thinking in Enterprise Software

Enterprise applications are known for complex archaic workflows. It is time to apply Design Thinking to bring them on par with consumer grade user experience. Attendees will learn how to identify what makes a product design delightful and how ProductManagers play a key role in creating memorable experiences for our users.


Madhavi Sarabu

VP, UX and Design


Madhavi has over 20 years of experience in the world of software products. She is passionate about all things design. She holds a Bachelor’s Degree in Electronics Engineering. Her journey into the world of design started in college when she took Industrial Design classes for her minor. Her unique background in engineering and love for design helps her apply Design Thinking principles to both hardware and software. She worked in the RTP area in hardware/software companies and SaaS software companies. Enterprise software used to be the last in terms of usability. Madhavi focuses on the unique challenges of this space in SaaS as the VP, UX and Design. She loves to help others who are interested in design and user experience. Reach out to her for information.

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