Spring 2018 Topics

Steve Johnson says crazy things about product management

Steve Johnson

Website

With 30 years experience, I have three specific techniques to share that make product managers more effective.


What is at stake if we don’t know what you’re going to present?

Many product manager live in chaos. This session shares techniques that build better roadmaps and better team collaboration.
 

What are the key things we should know about your topic?

I’ll show you 1. how to define the who and what, not how; 2) why you should make time for briefing teams using kanban and roadmaps; 3) measure effectiveness of your go-to-market using metrics.
 

If we attend your presentation, what will we be able to do better?

Work better with developers, marketers, and execs. This is a mini-course in product management best practices.
 

What category does your topic fall under?

product life cycle

About the Presenter

Steve Johnson

30+ years in product management
CEO
Under10 Consulting

 

Steve Johnson is an author, speaker, and strategist within the technology product community. At Under10 Consulting, he helps product teams implement the latest methods for today’s business environments. More at www.under10consulting.com

“I have an idea for a new product…. what do I do next??” Guide inventors to get their product to market.

Aparna Sproelich

Website

This session will help you with laying out the steps to develop your product.


What is at stake if we don’t know what you’re going to present?

No one shows up. If you are an inventor or want to be an inventor, then this session will lay out the steps to get your product to market. You can’t there if you don’t have a path or roadmap to follow.
 

What are the key things we should know about your topic?

You will learn steps and have an opportunity to hone in on the key features to help you develop your product.
 

If we attend your presentation, what will we be able to do better?

You will have clarification on your product development path to get to market more quickly.
 

What category does your topic fall under?

Product Development
 

About the Presenter

Aparna Sproelich

BSME, MSE,MSET,LC
President
One B Group, LLC

 

Polishers, LED lighting, home automation, specialty Nano materials, electromechanical components

Using Business Models to Reduce Risk

Robert Koshinskie

Website

This session will introduce you to business model methods that can help you better define and manage factors to reduce risk. These are not BPMN tools and useful to managers who are responsible for successful business outcomes (e.g. revenues, profits, market share).
 

What is at stake if we don’t know what you’re going to present?

If you ignore modeling business outcomes then you run the risk of missing important factors for success, setting unrealistic expectations and falling short of your business goals.
 

What are the key things we should know about your topic?

You will learn how to use causal loop diagrams to identify factors that can drive business outcomes, and stock-flow models to evaluate likely business outcomes based on different assumptions (e.g. range of profits based on range of prices).
 

By attending this presentation you will be better able to identify key factors that can lead to success, set realistic goals and manage to desired business outcomes.
 

What category does your topic fall under?

Ideation, Product Management, Planning, Strategy & Tactics

About the Presenter

Robert Koshinskie

MBA, PRINCE2 Practitioner
Principal
Ringbolt Consulting

 

Bob has been instrumental in the development, launch and sustainment of products, primarily in the medical device space, that have generated hundreds of millions of dollars in revenues. He has founded and worked with start-ups, and international firms, including Philips Healthcare and Laerdal Medical. Examples of his product experience include: pulmonary diagnostic systems, vital signs monitors, respiratory drug delivery devices, cytology test kits, and xenograft tissue and heart valves.

How your startup STORY can attract Money, Support, People & Passion to your cause!

William H.Tate

LinkedIn

Most people in startups have a good idea of what products they are trying to build, but they often don’t tell their startup story very well. The right story structure can show new people and potential investors why you are the right team to make it happen. Armed with the right story, told well, you can naturally attract Money, Support, People & Passion to your cause/product/team.


What is at stake if we don’t know what you’re going to present?

Many people can connect with a startup story. People have been telling stories long before anything was ever written down. Stories move people. Without a compelling story, many folks might just overlook your product as just another me-too something.
 

What are the key things we should know about your topic?

Why your startup story matters. Why stories connect with people. Why a good story sells your product.
 

If we attend your presentation, what will we be able to do better?

Learn why you should lead with your “why” startup story. Learn why telling your startup story helps your target buyer connect with you.
 

What category does your topic fall under?

Financing
 

About the Presenter

William H Tate

General Business degree from Ole Miss
Founder EMMA Cure
EMMA Cure


I don’t have much experience bring products to market. But some folks have told me that I have had an interesting life path. Read below and you decide.William is the founder of EMMA Cure. EMMA Cure is a behavior coaching company. He specializes in helping people navigate through their sudden wealth situation. Think of his coaching system as the “love child” of Oprah, Tony Robbins, and Dave Ramsey. He works with people experiencing a large life transition coupled with a sudden wealth event. William recognized the terrible problem that 4 out of 5 people who suddenly move from “just getting by” to “millionaire”, go broke within a few years of their sudden wealth event such as- winning a large lottery, getting awarded a large lawsuit settlement, taking part in your company’s IPO, receiving a huge inheritance, or shifting from college to pro player, etc. His solution and commitment to reversing this awful millionaire to broke trend was to create a solid behavioral and wealth protection system. He believes that if you don’t address and correct the underlying mental, emotional, and behavioral aspects of your sudden wealth event, all of the prudent financial planning in the world won’t stop your eventual financial disaster from occurring over time. Why did he develop EMMA Cure? His founding principle is to help people in sudden wealth situations who want to make a positive impact in the world. He believes that money is simply a life multiplier. He believes that if you are a good person, more money multiplies the good that you can do with it. He created EMMA Cure to End your Money Management Anxiety (EMMA) that often results from your dramatic life-altering and sudden wealth situation. The Cure is the restoration of your good mental, emotional, and behavioral health. He retired from the Army after 18 years of global service. Much of his Army service was being a trainer & military advisor (Green Beret) in troubled places such as Africa, Central America, Europe, and the Middle East. He worked as a manager, trainer & financial advisor at Morgan Stanley in the Silicon Valley. Life coach guru, Tony Robbins, hired him to be a financial coach on his week-long Wealth Mastery course. One of William’s most remarkable financial behavior coaching experience was when he was hired by a high profile Silicon Valley attorney to train & advise his young adult clients who were just awarded a $290-million settlement against Ford Motor Co. involving a deadly Bronco crash. Just for fun, William likes to simplify and deconstruct complex economic structures. For example, his special superpower is being able to explain and draw complicated financial concepts such as- credit default swaps, the Panama Papers, the Paradise Papers, and blockchain cryptocurrency (Bitcoin and others) on a 1-page chart so that a clever 5th grader understands it. He lives in Durham, NC with his wonderful wife and their very active 20-month-old son. He loves global travel. He has worked, lived, and traveled in over 85 countries. He also lived and worked in Ukraine for more than 10 years.

How to design better user experiences for your product.

Tim Rosenberg

This session will help you understand what problem your product needs to solve.


What is at stake if we don’t know what you’re going to present?

You will spend thousands of dollars building the wrong product.
 

What are the key things we should know about your topic?

You will learn some how to conduct User Experience research to gain insight on how to solve for the right problem for your product. You will learn how to make a 60 second UI prototype.
 

If we attend your presentation, what will we be able to do better?

You will be able to build better products that are more relevant to real user needs.
 

What category does your topic fall under?

Ideation, Product Development
 

About the Presenter

Tim Rosenberg

Founder at Quillor
Product Designer / Developer

Tim Rosenberg is a product designer who delights in making digital experiences beautiful, simple and easy to love.

“Successful Products Insights” from Silicon Valley Execs Featured In Book, “The Heart of Success”

Keith Washo

Website

This session will help you ensure whatever product you launch has best chance for success in adoptions and sales.
 

What is at stake if we don’t know what you’re going to present?

If you ignore you run the risk of launching a product that fails and hurts your business.
 

What are the key things we should know about your topic?

 

You will learn:

  • Make great products and the profits will follow

  • Ensure market exists with demand for your product

  • Know and implement the 5 Ps of Marketing

  • Understand Timing is everything

  • Make your product easy to use

  • Ensure you have great messaging and outbound marketing

 

If we attend your presentation, what will we be able to do better?

Launch, market, and sell more successful products
 

What category does your topic fall under?

Product Marketing
 

About the Presenter

Keith Washo

President KDW Consulting & Dir of Sales at Netsertive, MBA, MA, and BA.
 

Keith Washo lives in Raleigh, NC where for two decades worked in sales & marketing for leading technology companies in Silicon Valley like Creative Labs, SanDisk, and Qualcomm. He has also held leadership roles at consumer electronic and component startups like Bigfoot Networks and Adaptive Sound Technologies, Inc. He is also an entrepreneur founding his own company, Amazing Tech Products Inc which launched the Purebuds Earphones. He is currently the President of KDW Consulting and Director of Brand & Retail Sales for Netsertive, Inc.

Designing Solutions: Using Visualization to Create Buy-In

Michael Laut

Website

The presentation will help the audience learn how designers practice visualization each and every day to come up with solutions for roadblocks that businesses and teams face when developing a product and bringing it to market.


What is at stake if we don’t know what you’re going to present?

Excellent visuals are powerful. Have you ever heard the phrase, “A picture is worth a 1000 words?”
 

What are the key things we should know about your topic?

Designers approach the elevator pitch challenge by using visuals as a guide to clarify meaning and create engagement. The visual can take the form of a storyboard or concept sketches and offers teams a common tool to guide dialogue and decision making. Mike will share case studies and lead the audience in exercises and discussion to help participants bridge the communication challenges by implementing the power of visuals.
 

If we attend your presentation, what will we be able to do better?

Participants will better understand how to bridge the communication challenge by implementing the power of visuals.
 

What category does your topic fall under?

Ideation, Product Development, Product Marketing
 

About the Presenter

Michael Laut

President of Laut Design; Adjunct Professor NCSU College of Design; Masters of Industrial Design; Bachelors of Industrial Design
 

Michael has grown Laut Design into a national competitor in the product design industry over the course of ten years. Entirely bootstrapped and started from a college apartment at NC State University, the firm has grown to service Fortune 50 clients around the world, as well as an ever-growing group of local start-ups and other businesses in the Raleigh area. Laut Design’s footprint in the Triangle area continues to expand, serving key industries as bioscience, consumer products, electronics, and military and defense. Michael has also co-founded and invested in local start-ups ranging from footwear to the drone industry.

How to Plan a Minimal Viable Product

Dan Moore

Website

This presentation will cover how Vaporware has customized the Product Design Sprint with specific deliverables to deliver maximum value while Keeping it Real.


What is at stake if we don’t know what you’re going to present?

If you don’t follow this process, your development team isn’t aligned or is bogged down by too much planning.
 

What are the key things we should know about your topic?

You will learn how to map out a business, value proposition, and initial product storyboard into a Product Blueprint, the best way to onboard new developers and designers to your product idea.
 

If we attend your presentation, what will we be able to do better?

You too can launch a new product in 1 month
 

What category does your topic fall under?

Ideation, Product Development, Product Management, Market Research, Competitive Research
 

About the Presenter

Dan Moore

Internal PM Windstream, BSCS from Georgia Tech
Co-Founder and Product Lead, Vaporware, Inc.

 

Dan has helped 30+ startups launch their Minimal Viable Products to market. Blending pragmatism with lean software development, he leads Vaporware client relationships and takes them to market while maximizing ROI.

Finding Your Pink Goldfish – 7 Ways to Defy Ordinary, Exploit Imperfection, and Captivate Your Customers

Stan Phelps

Website

This session will help you find ways to differentiate your product or service.


What is at stake if we don’t know what you’re going to present?

You may fall victim to falling into the sea of sameness.
 

What are the key things we should know about your topic?

You’ll learn seven ways to differentiate your product marketing and drive ideation. It’s called the FLAWSOM framework.
 

If we attend your presentation, what will we be able to do better?

Find meaningful differentiation
 

What category does your topic fall under?

Ideation, Product Marketing
 

About the Presenter

Stan Phelps, JD/MBA

Experience Architect
9 INCH marketing

 

20 years in product marketing with adidas, PGA of America, and Synergy.

Three Leadership Laws a Product Manager Can Never Break

Tom Miller

Website

This session will help you understand that everything rises and falls with leadership. Not some things, not most things, all things. Your success, and the success of your team or business will always be determined by your ability to lead yourself and others.


What is at stake if we don’t know what you’re going to present?

If you ignore these laws you will struggle in your ability to lead people, communicate your vision, plan effectively, leverage resources and ultimately reach your destination. If you follow them, people will follow you.
 

What are the key things we should know about your topic?

This session will teach you three crtical leadership laws and principles necessary for product management. One must never break these leadership laws as they carry severe consequences.
 

If we attend your presentation, what will we be able to do better?

Lead people, Navigate through challenges and obstacles, build capacity in our team and learn how to have the right people on the bus.
 

What category does your topic fall under?

Product Management

About the Presenter

Tom Miller

Doctorate in Education Leadership, Executive Director of the John Maxwell Team
Human Behavior Consultant
Leaders Building Leaders (Owner)

 

Dr. Thomas Miller is the founder of Leaders Building Leaders, an organization that aims to be the difference-maker in the leadership development of individuals and organizations. He has written and produced over 100 hours of digital content and learning programs focused on effective school leadership, governance, and transformation. His dissertation study, How Effective K-8 North Carolina Charter Schools Meet Their Purposes, led him to a position as an Education Consultant for the state of North Carolina. From there, he set off to serve at a more extensive level, founding his own leadership company based on the leadership principles taught by John C. Maxwell. His flagship talks and seminars on Leadership, Selling, Human Behavior, Mission, Purpose and Goals, Strategy, and Communication bring about immediate changes and long-term results. His vision for Leaders Building Leaders is to be a committed extension of any organization’s leadership team.

18 Common Mistakes Small Business Owners (Entrepreneurs) Make

Nanci Appleman-Vassil

Website

This session will help you avoid common mistakes in running your business as well as think about where your strengths are and areas of opportunities


What is at stake if we don’t know what you’re going to present?

There are many things to consider in creating and running a business Ignorance will create unnecessary stress and set back you progress
 

What are the key things we should know about your topic?

You will learn about each of the 18 Common Mistakes along with tips to implement to avoid these mistakes in your Entrepreneurial business
 

If we attend your presentation, what will we be able to do better?

By attending this session you will be more aware of the Common Mistakes and get either a more solid foundation for your business or enhance or modify what you have created already
 

What category does your topic fall under?

Tools and tips to consider when starting and running a budiness
 

About the Presenter

Nanci Appleman-Vassil, MA,NCC, BCC,CSP

President and Chief Learning Officer
APLS Group


I started the APLS Group organization on July 1,2000 and we have grown to a team of 14 using the freelanced model. Business development and relationship management are a large part to how the business has grown. We use a consultativeaplriach and cultivate 15-20 different clients per year in the areas of training, consulting and coaching. It requires innovation and continuous improvement. See our website for more about the work we do.

Triangle Resources for Entrepreneurs

Katie A. Gailes

Website

This session will introduce the audience to resources and assistance available to them in the greater Triangle area; many of the free and funded by taxpayer dollars.


What is at stake if we don’t know what you’re going to present?

Leveraging these free resources can make the difference between success and failure, launch and no launch.
 

What are the key things we should know about your topic?

You will get a current view of the resource landscape.
If we attend your presentation, what will we be able to do better?

You will be better able to mix-and-match the help you need to develop, introduce, and market your product and to stretch startup dollars.
 

What category does your topic fall under?

Resource Management
 

About the Presenter

Katie A Gailes

Director, Entrepreneurship Initiatives, Wake Tech
Duke MBA
Wake Technical Community College

 

Katie is an experienced professional with over 10 years of experience counseling and coaching small business owners and entrepreneurs. Though most have been service-oriented, the common thread among all of them has been lack of familiarity with the resources in the Triangle and how to use them. Often, her role with small business owners and entrepreneurs has been performing triage on their needs so that she can refer them to the right next place to go. Before moving into small business consulting, she had a long career with IBM where she worked in sales, channel marketing, integrated product development, public and analyst relations, and worldwide channel enablement. She managed centralized and distributed teams for several divisions.

Stop chasing the product-market fit and focus on the Job to Be Done

Yasmeen Kashef

Startups and newly-launched products often stumble into a product-market fit through trial and error or by luck. The ones that succeed do so because they intuitively understand the Job To Be Done (JTBD). By applying the JBTD framework, the product-market fit can be methodically maintained and innovation becomes a predictable process.


What is at stake if we don’t know what you’re going to present?

It’s a myth that the product-market fit is a constant. Just because you have it right today, doesn’t mean it stays that way. However, the Job To Be Done is a constant. It gives any company the anchors they need to build successful products and services.
 

What are the key things we should know about your topic?

  • Why discovering the Job To Be Done inherently improves product-market fit

  • What does a great Job To Be Done look like?

  • How to get started on the Job To Be Done for your own product or service

 

If we attend your presentation, what will we be able to do better?

Learning to apply the Job To Be Done will lead to improved strategic thinking about product development. You will see how to identify opportunities that map to the outcomes your customers are looking for.
 

What category does your topic fall under?

Product Development, Product Marketing, Product Management, Market Research, Competitive Research, Startups
 

About the Presenter

Yasmeen Kashef

Product Manager

Dmorph

 

When Yasmeen first joined Dmorph, their online file transfer platform was ready for growth and just needed great marketing. Shortly afterwards, it became painfully clear that the product-market fit was far from being defined. Through the process of onboarding 200 users to the platform, the next 2 years at Dmorph were dedicated to refining market positioning, discovering the job to be done and collaborating with C-suite developers on product roadmap and development.

Living in Your Zone of Genius: How to Lead and Succeed on Your Own Terms

Haven E. Carter

Website

You will learn how to trust yourself, stay focused and productive (out of overwhelm and in calm and clarity), and lead from your zone of genius.


What is at stake if we don’t know what you’re going to present?

When I was a product manager, everyone thought I had it all together. I was wildly successful! But inside I was dying. Are you? Do you know how to ask for help? Do you have boundaries? Or do you say yes to everyone except yourself? Do beat yourself up at the end of everyday for all that did NOT get done? Okay, keep doing that. OR, invite me to speak at your event.
 

What are the key things we should know about your topic?

When you walk out of this session, you will know how to shift from “oh shit” to “I know what to do next”. You will have tools to move confusion and distraction to clarity and peace. You will understand the importance of boundaries, intentions, and self-care in a whole new way.
 

If we attend your presentation, what will we be able to do better?

After my presentation, you will feel better, and you be more focused and productive. You will know the secret to making more strategic and better decisions. You will know how to ignite your creativity. You will be more calm, peaceful, and happy. You be will on your way to being your best at work and at home. You will know how to tap into your zone of genius.
 

What category does your topic fall under?

Leadership and Professional Development
 

About the Presenter

Haven E Carter

Executive Coach, Speaker, Author, MBA, Mindfulness & Meditation Teacher, Energy Therapy Teacher & Master, Nia Black Belt

I was the Marketing Director on the team that introduced the first PlayStation, Sony’s most successful product launch in history. I launched several successful and unsuccessful products at Sega of American which prepared me for Sony. And I played a part in the launches of several legendary products for LifeSavers.

Rapid Growth, The Lazy Way

Matthew Pollard

Website

This session will help you understand and implement Matthew’s signature A-Z system, proven to propel even the most unprofitable business into unstoppable momentum and growth. Drawing from over a decade of experience growing his own businesses to multiple millions – as well as his transformative work with thousands of clients – Matthew reveals his tried and tested Rapid Growth® blueprint. Attendees will leave this session feeling a renewed excitement for their business – but most important, with a reliable plan for success based on three simple steps.
 

What is at stake if we don’t know what you’re going to present?

Without a solid, proven plan for rapid growth, you run the risk of staying on the hamster wheel, struggling to find interested prospects, and competing with more established businesses solely on price. When you have a plan for rapid growth, created for your unique business, your ideal customers come to YOU (and they’re willing to pay a premium).
 

What are the key things we should know about your topic?

Attendees will leave this session with a reliable plan for success based on three simple steps:

  1. Differentiation and Message Unification. Discover exactly how to set yourself apart from their competition, put an end to competing on price, and learn the secret to exciting prospects to want to know more.

  2. Niche Marketing. Your experiences, education, upbringing, and talents perfectly qualify you to serve one specific niche of customers. Learn exactly how to identify who those customers are, and how to get them to see you as the only logical choice.

  3. Sales Systemization. Sales is seen by most as a skillset you either have or you don’t. But in truth, it’s a system like any other, one that can be learned and mastered. You’ll walk out of this session knowing that you can create an individualized sales process that brings repeatable, reliable results.

 

If we attend your presentation, what will we be able to do better?

This presentation will help you grow your business quickly by being able to:

  • Finally differentiate yourself and put an end to competing on price

  • Understand why you can’t (and shouldn’t be) everything to everyone

  • Discover your niche market of motivated, excited-to-buy customers

  • Achieve a new outlook on sales

 

Stop being a me-too business, and end the competition on price.
 

About the Presenter

Matthew Pollard, CSP

“The Rapid Growth Guy”
 

Responsible for five multi-million dollar business success stories, all before the age of 30, Matthew Pollard is the founder and CEO of Rapid Growth, LLC, dedicated to achieving maximum ROI for businesses of all sizes. He is the bestselling author of The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone, endorsed by 50+ industry experts including Neil Patel, Jeffrey Gitomer, Harvard, and Princeton. Matthew has been featured in Entrepreneur, Inc., and Forbes, which calls him “the real deal,” and he’s the founder of Small Business Festival, an Inc. Top-3 national conference.

4Rs of Product Portfolio Analysis

Kiran Kakarlamudi

Website

This session will help you with a methodology to analyze product portfolio and establish a right product strategy.


What is at stake if we don’t know what you’re going to present?

If you ignore applying a right approach, you run the risk of continuing with spaghetti of product portfolio not knowing what will fit where in your overall product strategy, how and why.
 

What are the key things we should know about your topic?

  1. Establishing a Blue Print for your Product Strategy

  2. Analyzing your existing Product Portfolio

  3. 4R Methodology to align your Product Portfolio to your Product Strategy

 

If we attend your presentation, what will we be able to do better?

Align your current product portfolio and continue to keep your product strategy intact.
 

What category does your topic fall under?

Product Management
 

About the Presenter

Kiran Kakarlamudi

Masters in Information Resources Management from Syracuse University, Executive Education on Leading Product Development from Harvard Business School
Founder & President, Johaus Global

 

Kiran has a significant experience in conducting market research and competitive analysis, developing strategy and execution plans, leading delivery, support and change management for internal and external products in Healthcare, Life Sciences, and Telecom. He currently owns a start-up which launched Clinical Trial Marketing, Patient Engagement and Analytics products and services for Healthcare and Life Sciences Industry.

How to Keep Sales from Selling Your Roadmap

Lauren Holliday

Website

During this session we will discuss the reasons why sales teams constantly beg product managers for new features and identify why they insist on selling the roadmap.


What is at stake if we don’t know what you’re going to present?

Run the risk of having continued frustration and poor communication between sales and product.
 

What are the key things we should know about your topic?

Learn how you can solve this frustrating problem by showcasing data to prove ROI, and build a training cadence to strengthen relationship between product and sales.
 

If we attend your presentation, what will we be able to do better?

Create product allies in your sales team by giving them the data they need to close deals.
 

What category does your topic fall under?

Product Management

About the Presenter

Lauren Holliday

Account Executive
Pendo


Lauren Holliday has 8+ years of experience working within the sales department at top local SaaS companies in the Raleigh area and has experience being the voice of customer feedback and working closely with product teams.

How Design Thinking Can Improve Your Product Experience

Kenya F. Odour

Website

This talk will include a high-level understanding of the process, components for success, and lessons learned from implementing these new processes. These insights will give you tools necessary to improve collaboration and the ability to make data driven decisions throughout the process of definition, design, and development.


What is at stake if we don’t know what you’re going to present?

Without the insights coming out of this topic, you run the risk of building features, rather than experiences, that resonate with your users/customers. You also continue to cultivate a siloed culture where teams are not collaborative or innovative.
 

What are the key things we should know about your topic?

You will learn how to support the ability to create innovative products and solutions for users and to validate solution concepts early and often. You will learn the major components of the process and what’s necessary for success.
 

If we attend your presentation, what will we be able to do better?

This presentation will improve the articulation of the products and solutions for users, by framing the deliverables around the things people value. You will also have a better understanding of what inputs and activities are necessary to improve the overall solution outcomes.
 

What category does your topic fall under?

Ideation, Product Development, Product Management, Innovation
 

About the Presenter

Kenya F Oduor

Doctorate Human Factors Psychology, Pragmatic Marketing Certified, CPO, CSM
Lean Geeks


I partner with organizations by educating them on Design Thinking practices. I also work with individuals in the Business, User Experience, and Engineering teams on the execution of Design Thinking practices. I perform user research and ideation activities with teams and staff individuals with user research and design capabilities.

The Keys to Marketing Innovation

Skip Carney

Website

The key to differentiation is innovation. I will demonstrate how any organization can find and implement innovation.

What is at stake if we don’t know what you’re going to present?
Your marketing will look and sound like everyone else.

 

If we attend your presentation, what will we be able to do better?
The (lost) secret to brainstorming. The way we try to brainstorm now is missing a key ingredient which makes it almost impossible for most people to “get out of the box.”

 

If we attend your presentation, what will we be able to do better?
Be more creative and innovative.

 

What category does your topic fall under?
Ideation, Product Development, Product Marketing

 

About the Presenter

Skip Carney

President & CSO (Chief Sunshine Officer)Carney & Co.I have been taking care of brands since 1980. B2C, B2B and B2B2C. You name it, we’ve done it.