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Friday, June 11

& Saturday, June 12


Videos and handouts are being posted now. Click on Sessions to access them.

Session Abstract

Product Strategy

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Session #


What You Need to Know about Product Led Growth

PLG (Product Led Growth) is a hot topic among venture firms nowadays. PLG is the strategy that drives revenue growth at many hyper successful companies like Slack, Dropbox, Zoom and other famous names in the SaaS space. PLG is celebrated as being both pandemic and recession proof. But can all products adopt a PLG strategy? In this presentation I will explain what product led growth is all about and how it relates to the subscription economy and usage based pricing. I’ll share latest industry stats and recap the current wisdom about what makes PLG successful. Then I’ll add my own perspective about why PLG is so attractive to investors and perhaps most importantly, how to apply it for other types of businesses including your product.

Ed Arnold



Ed Arnold is a digital product leader and expert on customer value strategy. He was VP of CX Analytics at Forrester and a co-founder of LeveragePoint, a SaaS value pricing and sales solution. He is currently an Advisor at Ibbaka, a consulting and technology firm. Ed is a past board member of the Boston Product Management Association.


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