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Venturing in legacy enterprise using the Lean Startup methodology
A practical guide to applying the Lean Startup method in traditional big businesses that weren't born digital. With a deep dive on experimentation and innovation accounting. Brought to life with first hand war stories and examples across a range of industries in digital and IRL contexts.
Seasoned innovation consultant who has developed dozens of products, services and ventures for leading enterprises across a wide range of industries and geographies. Highlights include, launching the worlds first smart (IoT connected) mooring rope; swelling sales Viagra for Pfizer through product augmentation and re-inventing retail gaming for EE.
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