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A FREE VIRTUAL UNCONFERENCE

Friday, June 11

& Saturday, June 12

2021

Videos and handouts are being posted now. Click on Sessions to access them.

Session Abstract

Methodologies

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Session #

166

Venturing in legacy enterprise using the Lean Startup methodology

A practical guide to applying the Lean Startup method in traditional big businesses that weren't born digital. With a deep dive on experimentation and innovation accounting. Brought to life with first hand war stories and examples across a range of industries in digital and IRL contexts.

Handout
Video

Colin Duff

CEO

Mosaic Innovation

Seasoned innovation consultant who has developed dozens of products, services and ventures for leading enterprises across a wide range of industries and geographies. Highlights include, launching the worlds first smart (IoT connected) mooring rope; swelling sales Viagra for Pfizer through product augmentation and re-inventing retail gaming for EE.

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