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A FREE VIRTUAL UNCONFERENCE

Friday, June 11

& Saturday, June 12

2021

Videos and handouts are being posted now. Click on Sessions to access them.

Session Abstract

Product Marketing

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Session #

202

The Strategic Role of Product Marketing

Is there confusion about the role of product marketing in your company? Do people think it’s not a strategic function? That it’s all about creating pretty PowerPoints and data sheets? Does your team know where product management ends and product marketing begins? The Product Marketing Framework helps you to understand the strategic role and scope of product marketing - and where it fits in the broader organization between product management, marketing, sales and most importantly the customer. Using the Product Marketing Framework you will have clarity around what to expect and what not to expect from Product marketing, and you’ll be able to build better working relationships with other teams. And product marketing will come play a critical role in developing and executing your company’s go-to-market strategy.

Steve Robins

Consultant/Principal

Solution Marketing Strategies

As an experienced product marketer, Steve Robins has worked at the intersection of product, marketing, customers, and sales to drive growth at both small and large B2B SaaS/software companies. Steve is the principal of Solution Marketing Strategies, a strategic marketing consultancy. Steve is the volunteer president of both ProductCamp Boston and the Boston Product Management Association. He is also excited to help organize ProductCamp ON>LINE.

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