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A FREE VIRTUAL UNCONFERENCE

Friday, June 11

& Saturday, June 12

2021

Session Abstract

Other

Story Techniques for Exploration and Clarification

Session #

230

"There are no right answers to wrong questions." When immersing in an innovation challenge, teams often get bogged down in the facts and data they generate. Balancing these analytical techniques with stories and story techniques inspires more empathy and imagination. Facts offer the "what?" Stories get at the "so what?" This session will be an interactive experience that explores story-based techniques for creative collaboration. You will experience a variety of facilitation techniques and tools that incorporate stories into a key step in creative problem solving: defining the problem to solve. Learn techniques like user empathy stories. story listening, campfire story circles.

Jean Storlie

President/Owner

Storlietelling LLC

As President/Owner of Storlietelling LLC, Jean Storlie uses story-based techniques to design and facilitate highly engaging strategic planning, innovation, and team-building sessions. She also runs training programs in business storytelling skills for clients that span boutique consulting firms to Fortune 500 companies across a range of industries. Jean has facilitated innovation processes for consumer packaged goods, supplier, and direct marketing companies, focusing on building their innovation pipelines. She worked at General Mills for over a decade, where her knack for distilling complex content into compelling communications helped business teams drive business growth for consumer brands like Cheerios and Yoplait. Her book, Once Upon and Innovation: A Business Storytelling Guidebook

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