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A FREE VIRTUAL UNCONFERENCE

Friday, June 11

& Saturday, June 12

2021

Videos and handouts are being posted now. Click on Sessions to access them.

Session Abstract

Product Management

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Session #

149

Stakeholders matter! See it through their eyes.

Product Management and Product Marketing are often mystified by the behavior of their stakeholders. The motivations of Sales, Design, and Engineering sometimes appear anti-productive, and interactions can become contentious. To successfully lead your organization, you’ve got to understand what makes your stakeholders tick. Join Stacey Weber and Jon Gatrell to gain some perspective in a fun, light-hearted session focused on the teams that bring success to your organization.

Handout
Video

Stacey Weber

Founder

Market-Driven Business

Stacey Weber has been a leader in the Product world for most of her career. As a preeminent expert on outside-in business and using real-world research to drive strong decision-making in your company, Stacey’s message is always clear: your job in Product is to know the market better than anyone else in the business. Stacey co-founded Market-Driven Business to evolve the way learning is delivered in the product space.

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